growth consulting company

Stories create connection.
The best strategies are based in story.

The ability to tell a compelling story has emerged as a strategic cornerstone for brands

Our story arc approach

The science behind the story...

In modern marketing, compelling storytelling is a strategic cornerstone. Emotionally connected customers are over twice as valuable as satisfied ones. Our focus on story theory informs marketing, brand, and operations to boost top-line growth.

1

Your brand persona

Character

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

Related services

Customer Interviews, Persona Development, Market Research

1

Character​

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

2

Messaging

Challenge

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

Related services

Messaging Strategy, Mission Statement, Brand Positioning

2

Challenge​

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

3

branding

Guide

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

Related services

Brand Development, Web Design, Logo Design, Mission Definition

3

Guide​

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

4

Engagement

Plan & Call to action

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

Related services

Customer Journey, Startup Roadmaps, Social Media Management, Sales Optimization, Email Marketing

4

Plan & Call to action​

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

5

Metrics

Resolution

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

Related services

Growth Strategy, Metric Identification

5

Resolution​

Strategy is at the heart of all we do—it’s what makes a brand move with intent and ambition.

Whether you’re after a comprehensive narrative makeover or focused improvements, we are here to catalyze your growth.

Statistics

When there is a story, there is a brand.

In the dynamic landscape of modern marketing, the ability to tell a compelling story has emerged as a strategic cornerstone for brands seeking to capture hearts and minds. Compelling storytelling lets a brand punch above its weight. The story infuses and connects each stage of the customer’s journey and aligns every touchpoint, which helps reinforce the narrative. This, in turn, drives action, which is why storytelling is of paramount importance.

Discover storytelling mastery at Story Theory Hub

61%

Retention with a story

A research study conducted by Stanford found that sharing statistics alone gets remembered by only 5%, but when wrapped in a story, retention jumps to 63%.

80%

Retention with a story

A research study conducted by Stanford found that sharing statistics alone gets remembered by only 5%, but when wrapped in a story, retention jumps to 63%.

20k

Impact of emotional storytelling

A research study conducted by Stanford found that sharing statistics alone gets remembered by only 5%, but when wrapped in a story, retention jumps to 63%.

40x

Retention with a story

A research study conducted by Stanford found that sharing statistics alone gets remembered by only 5%, but when wrapped in a story, retention jumps to 63%.

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Selected case studies

Explore our case studies where success stories unfold through compelling narratives.

A new model for building trusted connections with customers and employees

A two-sided marketplace needed a singular website that functioned differently for various stakeholders. We designed and developed their website to showcase the business propositions to each shareholder group while maintaining the clean, modern brand feel.

Services provided: Branding, Strategy

Creating a breakthrough brand for a beloved Australian company

A two-sided marketplace needed a singular website that functioned differently for various stakeholders. We designed and developed their website to showcase the business propositions to each shareholder group while maintaining the clean, modern brand feel.

Services provided: Branding, Strategy

A new model for building trusted connections with customers and employees

A two-sided marketplace needed a singular website that functioned differently for various stakeholders. We designed and developed their website to showcase the business propositions to each shareholder group while maintaining the clean, modern brand feel.

Services provided: Branding, Strategy

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