Project overview
Introduce new technology into existing customer experience and increase app adoption and usage with current customers.
The time to spill some ink on what’s to come. When agencies, marketers, brand leaders and more opine on what’s in store for 2024. And we wouldn’t miss it for the world—as strategists, designers, innovators and change agents, it’s in our nature to keep our eyes on the horizon and report what we’re seeing.
The time to spill some ink on what’s to come. When agencies, marketers, brand leaders and more opine on what’s in store for 2024. And we wouldn’t miss it for the world—as strategists, designers, innovators and change agents, it’s in our nature to keep our eyes on the horizon and report what we’re seeing.
Services provided: Branding, Strategy
Problem
It’s that time of the year again.
But here’s the thing. As much as we love our roundups, trends don’t give us the full picture, because with every trend, there comes a tension. For example: AI-generated images will be a game-changer for designers, but they also pose a risk to the consistency and quality of brand communications. Another example: Brand partnerships abound. And while 100+ partnerships was the right move for one very buzzy blockbuster brand, that doesn’t mean all of us should risk quantity over quality.
+6%
increase in awareness
+68%
increase in awareness
3x
increase in awareness
+68%
increase in awareness
Solution & outcome
Introduce new technology into existing customer experience and increase app adoption and usage with current customers.
But here’s the thing. As much as we love our roundups, trends don’t give us the full picture, because with every trend, there comes a tension. For example: AI-generated images will be a game-changer for designers, but they also pose a risk to the consistency and quality of brand communications. Another example: Brand partnerships abound. And while 100+ partnerships was the right move for one very buzzy blockbuster brand, that doesn’t mean all of us should risk quantity over quality.
So, we’re taking trends to the next level takes on what’s to come in the world of brand strategy, innovation, design and beyond—and the ensuing tensions leaders should stay ahead of.
